Kendall Jenner and Proactiv: How Not to Pick a Spokesperson

Kendall Jenner, the supermodel star of the Kardashian/Jenner clan and the new face of…Proactiv. Yep, you heard right. Proactiv, the company that sells skincare which claims to aid in the fight against pesky breakouts and acne have hired a globally recognised beautiful, multi-millionaire for their newest spokeswoman. How…relatable?!

Let me start off by saying, Kendall Jenner, can literally not step outside her door without being criticised for her latest business move or personal endeavour (we all remember the Pepsi advert, yikes) so I feel like this latest project is going to make her another target for people to hurl abuse at. Honestly, it’s not cool and I do feel bad for her but girl, please sort out your management they aren’t on your side.

However, the fault here is all on Proactiv.

Proactiv who are targeted at vulnerable teenagers and acne sufferers who will practically sell their soul for clear skin after trying every product, method and diet on the market to rid of their acne. Trust me, I’m one of those people and I really can’t get my head around why they reached out to Kendall of all people to promote their brand.

As a matter of fact, it feels as though the Proactiv board meeting may have gone a little like this:

Proactive Employee 1: “Here’s an idea, why don’t we put up a picture board of all the celebrities who have been photographed with a spot once or twice and who the kids love and then we’ll throw a dart and that’s our newest influencer!”

Proactive Employees: “Amazing, let’s do it”

Proactive Employee 1: “…and it’s Kendall Jenner, right get her in and we’ll make it work”

Probably not accurate, but I can’t be too far off.

Look, I love the Kardashian clan as much as the next person and Kendall has suffered from acne in the past, which in her advert she did seem genuinely affected as many of us are. HOWEVER, she is just the complete wrong person to have representing the brand.

Being a sufferer of adult acne myself (to read more about my skin struggles click here) I’m just amazed by the fact that Proactiv can think that their target market will look at a spokeswoman who clearly has her own dermatologist and can afford cosmetic procedures and believe that she uses only Proactiv products to manage her skin issues. It’s just absolutely ridiculous. I’d much rather a brand be honest and show real peoples journeys so I can relate on a deeper level other than, oh I know her from the telly.

Alas, Proactiv might be promoting the clear skin of our dreams but there are numerous complaints about the product and their long-lasting effects on your health and body. This is including excessive dryness, peeling and rapid aging just to name a few. If you’re more interested in reading further I’ll link some of the blogs I’ve been reading here:

https://thenaturalacnecure.blogspot.com/2013/07/why-you-should-not-use-proactiv.html

http://www.etherealauraspa.com/blog/proactiv

Basically, if you’re really struggling with your skin to the point where it’s getting you down please go to a GP or dermatologist who can offer you support and options which might be more suited to your needs.

What do you think of the campaign?

Thanks for reading,

Chanel

Advertisements

7 thoughts on “Kendall Jenner and Proactiv: How Not to Pick a Spokesperson

  1. I have tried proactiv as I suffer with bad skin and I honestly think it is a waste of money as it did not improve mine at all. I also believe they picked the wrong person just for the fact that Kendall has some may interviews and spoke numerous amount of times in KUWTK about her skin and how she improved it and that did not involve proactiv. It also makes me wonder how much she has been paid just to say that they have improved her skin!

    Liked by 1 person

    • Oh that’s really interesting to hear from someone who’s had experience of using their products! I seriously think Proactiv need to have another look at their marketing team.

      Like

  2. I love this, totally agree that Kendall was a bad choice, but they have a history of using very famous women for their campaigns. I remember that Katy Perry was all over their branding for a really long time. I have to admit that I’ve never struggled with acne os their marketing has never had any impact on me personally but I hate those cheesy videos that they do with the celebrities. I have heard many things about the negative impact it can have on your skin as well. They don’t sound like the greatest brand x

    Sophie
    http://www.glowsteady.co.uk

    Liked by 1 person

    • I remember the Katy Perry adverts! They were banded in the UK because they were advertising products which contained chemicals that aren’t made for consumer consumption in the country so they’ve been facing issues for a while it seems! x

      Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s