Kendall Jenner and Proactiv: How Not to Pick a Spokesperson

Kendall Jenner, the supermodel star of the Kardashian/Jenner clan and the new face of…Proactiv. Yep, you heard right. Proactiv, the company that sells skincare which claims to aid in the fight against pesky breakouts and acne have hired a globally recognised beautiful, multi-millionaire for their newest spokeswoman. How…relatable?!

Let me start off by saying, Kendall Jenner, can literally not step outside her door without being criticised for her latest business move or personal endeavour (we all remember the Pepsi advert, yikes) so I feel like this latest project is going to make her another target for people to hurl abuse at. Honestly, it’s not cool and I do feel bad for her but girl, please sort out your management they aren’t on your side.

However, the fault here is all on Proactiv.

Proactiv who are targeted at vulnerable teenagers and acne sufferers who will practically sell their soul for clear skin after trying every product, method and diet on the market to rid of their acne. Trust me, I’m one of those people and I really can’t get my head around why they reached out to Kendall of all people to promote their brand.

As a matter of fact, it feels as though the Proactiv board meeting may have gone a little like this:

Proactive Employee 1: “Here’s an idea, why don’t we put up a picture board of all the celebrities who have been photographed with a spot once or twice and who the kids love and then we’ll throw a dart and that’s our newest influencer!”

Proactive Employees: “Amazing, let’s do it”

Proactive Employee 1: “…and it’s Kendall Jenner, right get her in and we’ll make it work”

Probably not accurate, but I can’t be too far off.

Look, I love the Kardashian clan as much as the next person and Kendall has suffered from acne in the past, which in her advert she did seem genuinely affected as many of us are. HOWEVER, she is just the complete wrong person to have representing the brand.

Being a sufferer of adult acne myself (to read more about my skin struggles click here) I’m just amazed by the fact that Proactiv can think that their target market will look at a spokeswoman who clearly has her own dermatologist and can afford cosmetic procedures and believe that she uses only Proactiv products to manage her skin issues. It’s just absolutely ridiculous. I’d much rather a brand be honest and show real peoples journeys so I can relate on a deeper level other than, oh I know her from the telly.

Alas, Proactiv might be promoting the clear skin of our dreams but there are numerous complaints about the product and their long-lasting effects on your health and body. This is including excessive dryness, peeling and rapid aging just to name a few. If you’re more interested in reading further I’ll link some of the blogs I’ve been reading here:

https://thenaturalacnecure.blogspot.com/2013/07/why-you-should-not-use-proactiv.html

http://www.etherealauraspa.com/blog/proactiv

Basically, if you’re really struggling with your skin to the point where it’s getting you down please go to a GP or dermatologist who can offer you support and options which might be more suited to your needs.

What do you think of the campaign?

Thanks for reading,

Chanel

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How I Earned Money at University

Hello, I’m back!

Sorry I’ve been absent the last week I had several different issues that all seemed to happen at once, but I won’t bore you with the details!

I’ve decided to write about a topic which I think may be quite helpful for any students that are struggling under the hefty weight of balancing finances. We all know that student loans can be incredibly difficult to live off and sometimes it leaves you with decisions like, should I eat like a normal human being for a week or do I live only off noodles so I can afford the train home to see the family?

Well, in the first year of uni, although my parents helped out (when I reluctantly asked them a month after moving out, too many nights out, woops!) I was still finding myself worrying about being able to afford necessities and trips home for family and friends special occasions.

One thing I knew for certain was that I did not want to dip into my overdraft. I’d heard nightmares about friends who had spent all their overdraft allowance which swallowed up their next loan installment and ended up in a repetitive cycle. I asked around for any part- time work and I found the perfect solution for a bit of extra cash.

Promotion work.

Not the standing outside in the cold at 3am in the morning handing out leaflets to club goers (although there’s nothing wrong with it) but working with proper brands who were launching new products or just wanted to get the word out!

Promotion work is very well paid for part-time work. I used to get around £8 to £10 an hour and in most cases I worked for no more than eight hours. A sweet little paycheck for an easy task.

What do I do?

All you have to do is interact with the public and spread the word about the campaign. It ranges with each campaign. One day you could be handing out free samples of a new beverage at a train station, the next you could be dressed in costume and prancing about the city talking to people about a new children’s TV show. I used to love the variety of the campaigns and looked forward to trying out things I would never have thought of doing, like face painting and ice cream making!

Some other promotion work can involve skills, which if you have a talent will definitely work in your benefit.

Will it disturb my study?

Absolutely not! The best thing about promotion work is that YOU choose what, when and where you work so it’s all flexible. However, sometimes the agency may ring you if you’re on their books and they’re desperate for some last minute help, but they won’t mind if you’re unavailable.

Also, if you have to travel to another location, sometimes the agency will cover your travel expenses.

How do I sign up?

There are lots of agencies around and you can sign up to more than one at a time. My favourites to work with were:

Beautiful Minds

N2O

Tribe (Brand Warriors)

I hope this may have helped if you’re a struggling student or even just a bit strapped for cash!

Thanks for reading,

Chanel

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