Kendall Jenner and Proactiv: How Not to Pick a Spokesperson

Kendall Jenner, the supermodel star of the Kardashian/Jenner clan and the new face of…Proactiv. Yep, you heard right. Proactiv, the company that sells skincare which claims to aid in the fight against pesky breakouts and acne have hired a globally recognised beautiful, multi-millionaire for their newest spokeswoman. How…relatable?!

Let me start off by saying, Kendall Jenner, can literally not step outside her door without being criticised for her latest business move or personal endeavour (we all remember the Pepsi advert, yikes) so I feel like this latest project is going to make her another target for people to hurl abuse at. Honestly, it’s not cool and I do feel bad for her but girl, please sort out your management they aren’t on your side.

However, the fault here is all on Proactiv.

Proactiv who are targeted at vulnerable teenagers and acne sufferers who will practically sell their soul for clear skin after trying every product, method and diet on the market to rid of their acne. Trust me, I’m one of those people and I really can’t get my head around why they reached out to Kendall of all people to promote their brand.

As a matter of fact, it feels as though the Proactiv board meeting may have gone a little like this:

Proactive Employee 1: “Here’s an idea, why don’t we put up a picture board of all the celebrities who have been photographed with a spot once or twice and who the kids love and then we’ll throw a dart and that’s our newest influencer!”

Proactive Employees: “Amazing, let’s do it”

Proactive Employee 1: “…and it’s Kendall Jenner, right get her in and we’ll make it work”

Probably not accurate, but I can’t be too far off.

Look, I love the Kardashian clan as much as the next person and Kendall has suffered from acne in the past, which in her advert she did seem genuinely affected as many of us are. HOWEVER, she is just the complete wrong person to have representing the brand.

Being a sufferer of adult acne myself (to read more about my skin struggles click here) I’m just amazed by the fact that Proactiv can think that their target market will look at a spokeswoman who clearly has her own dermatologist and can afford cosmetic procedures and believe that she uses only Proactiv products to manage her skin issues. It’s just absolutely ridiculous. I’d much rather a brand be honest and show real peoples journeys so I can relate on a deeper level other than, oh I know her from the telly.

Alas, Proactiv might be promoting the clear skin of our dreams but there are numerous complaints about the product and their long-lasting effects on your health and body. This is including excessive dryness, peeling and rapid aging just to name a few. If you’re more interested in reading further I’ll link some of the blogs I’ve been reading here:

https://thenaturalacnecure.blogspot.com/2013/07/why-you-should-not-use-proactiv.html

http://www.etherealauraspa.com/blog/proactiv

Basically, if you’re really struggling with your skin to the point where it’s getting you down please go to a GP or dermatologist who can offer you support and options which might be more suited to your needs.

What do you think of the campaign?

Thanks for reading,

Chanel

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Struggling with Adult Acne

Hello everyone,

It’s been such a long time since I’ve written on my blog. I explained in my last post that I wouldn’t be posting until I had my Twitter account unlocked as it is my main blogging tool. However, I’ve been pining to get back to writing and the fact of the matter is, I can’t wait any longer! So here I am to talk about something that has affected me since I hit my late teens/adult years.

During my teenage years, when acne is present amongst pretty much everyone your age, I really didn’t have too much trouble with my skin. I was very lucky and only had the occasional spot with nothing too worrying. For a long time, I was insanely grateful to my skin as not only am I a redhead, I also wear glasses and the thought of acne in my teen years turned me into the typical bully victim we all know and love depicted on screen and in books.

It wasn’t until I turned 19, where I started noticing my skin wasn’t cooperating with me as much as it previously had done. The one place where I seemed to be getting recurring spots was my chin. At first, I thought it was the makeup I was using as I had recently changed my beauty routine. My mother thought it might be because I was using too much skincare, which she still blames today.

As the spots became more frequent, they also began to change in appearance. From little red marking to huge cystic under the skin boils which would be extremely painful and have left me scarred as a result.

Over the last few years, I’ve used multiple products claiming to aid in the fight against acne. I honestly can’t explain how many scrubs, face masks, serums, moisturisers, oils, strips, I’ve been through. I’ve used EVERYTHING. For the most part nothing has really helped.

Last year, I decided to take things to the GP. The option I had been dreading. I don’t like treating my body with medicine unless it is absolutely necessary and would much rather try and find a more natural remedy.

The GP explained that acne on the chin is caused by an imbalance of hormones that occured in a great deal of women and that using a hormone balancing drug would help my skin return to normal.

She put me on Limecycline, a huge sized tablet that I couldn’t take. I’m terrible at taking tablets to begin with and this was my worst nightmare. I cried for a good 45 minutes before hopping onto google and searching if there were any alternatives.

Instead of taking the medication, I found a natural oil, Evening Primrose Oil. The tablets came in different sizes and were all from an organic source. I purchased some from Holland & Barrett and started taking them immediately.

It took a little while before I began to see any results but there were differences to my skin. The cystic spots were smaller and smaller each time my skin flared up. I stayed on Evening Primrose Oil for a good 10 months before deciding that I wanted to give my body a break and see what would happen to my skin.

Mistake.

The acne came back. At this point, I was so fed up that I went to see my GP again and she instead put me on an antibiotic cream. I used the cream when I seen my skin was flaring up and it definitely helped.

Now I’m at a place where I’m not 100% happy with my skin, I still have the odd flare up and I have a lot of texture/scarring on my skin but I don’t get cystic boils anymore and that’s good enough for me.

My confidence is still controlled by how my skin looks though and I’m working my way to feeling more comfortable in myself and realising that I’m not the only one with skin concerns which is a more complicated concept to believe than you may think.

I try not to use as many products on my skin now. If I feel like my skin is flaring up, I’ll use a little tea tree oil and hope for the best.

This post was inspired by Joe Sugg’s video on his adult acne which he posted a few months ago on his Youtube Channel that has made me think ever since about how I look at my own skin journey. You can watch the video here.

I decided to talk about my struggle with acne as I want to hopefully find a permanent solution to my skin concerns and when I do, I’ll be writing about everything I’ve tried during the process.

If you’re reading this and also struggle with acne of any type, you’re not alone and there will be a solution out there for you. It might take a little while to find it and it’s hard not to be impatient when you’re trying so many different products and routines and watching thousands of Youtube videos! Trust me, I’ve been there!

Thanks for reading,

Chanel

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